Nose: sweet and very balanced. Fruity, chocolaty, confectionary (think: Mars-bar) with some leathery woody notes. Not too complex, but very, very decent, and great value for money. Pretty big bourbon notes, but in a good way.
Mouth: ahhh…this is what I expect rum to taste like: like rum! Huge! Quite sweet too, but in the best of ways. It’s almost like a liqueur. Chocolate, espresso, Baileys, Jersey chocolate eclairs, cupcakes with raisins.
Finish: relatively short, with more of the same as the mouth, and some fruity notes.
This is truly bang for your buck, and a great introduction into rum for the novice drinker.